Haier Smart Home Co., Ltd. (6690.HK) stock analysis

In our weekly check, Haier Smart Home Co., Ltd. is graded B (A to F). Of 25 checks on debt, profit, cash flow and trend: 20 pass, warnings: 4, red flags: 1.

About Haier Smart Home Co., Ltd.

Haier Smart Home Co., Ltd. is a Consumer Cyclical company (Furnishings, Fixtures & Appliances) based in China, listed on HKSE as 6690.HK.

What our checks show for 6690.HK

Red flags

• The gross margin fell by 4.4 points, to 26.8%: costs are rising faster than prices.

Warning signs

• Analysts expect only about 4.6% a year of growth in revenue.
• The net margin is only 6%: little room if costs rise.
• The stock has fallen as much as 49% from a peak. Would you have held through that?
• The stock is still below its previous peak.

Strengths

• Operating profit covers interest 9.2 times over.
• Operating cash flow is 1.43x net profit: the profit arrives as real cash.
• The dividend takes 22% of profit: there is a cushion.
• The price is 10 times earnings (P/E), reasonable for its growth.
• A large company: market value $23.01 billion.
• Beta 0.47: the stock usually moves less than the market.

Next earnings report: 2026-10-29

Similar companies

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Questions

What grade does Haier Smart Home Co., Ltd. (6690.HK) have?

In our weekly check, Haier Smart Home Co., Ltd. is graded B (A to F). Of 25 checks on debt, profit, cash flow and trend: 20 pass, warnings: 4, red flags: 1. The grade is a risk check, not a buy or sell recommendation.

What are the main risks of 6690.HK stock?

This week's biggest flags for Haier Smart Home Co., Ltd.: Gross margin falling, Weak revenue forecast, Thin margins. In total 5 of 25 checks show a warning or a red flag.

What does Haier Smart Home Co., Ltd. do?

Haier Smart Home Co., Ltd. is a Consumer Cyclical company (Furnishings, Fixtures & Appliances) based in China, listed on HKSE as 6690.HK.

When does Haier Smart Home Co., Ltd. report earnings next?

The next earnings report is expected on 2026-10-29. We re-run the checks every week, so the grade can change after it.

The grade is a risk check, not a price forecast, and not investment advice. In our 10-year test (S&P 500, 2016-2026), stocks we graded A or B fell more than 30% 2-3 times less often than D or F, without a lower average return.

Updated 2026-10-24

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