adidas AG (ADS.DE) stock analysis

In our weekly check, adidas AG is graded B (A to F). Of 24 checks on debt, profit, cash flow and trend: 18 pass, warnings: 5, red flags: 1.

About adidas AG

adidas AG is a Consumer Cyclical company (Apparel - Footwear & Accessories) based in Germany, listed on XETRA as ADS.DE.

What our checks show for ADS.DE

Red flags

• The stock has fallen as much as 72% from a peak. Would you have held through that?

Warning signs

• Net debt is 1.5x a year of EBITDA (debt/equity 1). That limits room in a downturn and raises refinancing risk.
• The net margin fell by 1.7 points over 5 years, to 5.3%: the company keeps less of each sale as profit.
• Revenue grew only 5% a year over the last 3 years.
• The net margin is only 5.3%: little room if costs rise.
• The stock is still below its previous peak.

Strengths

• Operating cash flow is 1.68x net profit: the profit arrives as real cash.
• Analysts expect earnings per share to grow about 24.7% a year over the next years.
• Earnings per share grew 77.3% a year over the last 3 years.
• Net profit grew 75.8% a year over the last 3 years.
• A large company: market value $30.86 billion.
• Return on capital (ROCE) is 18.2%: the business earns well on the money put into it.

Next earnings report: 2026-10-29

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Questions

What grade does adidas AG (ADS.DE) have?

In our weekly check, adidas AG is graded B (A to F). Of 24 checks on debt, profit, cash flow and trend: 18 pass, warnings: 5, red flags: 1. The grade is a risk check, not a buy or sell recommendation.

What are the main risks of ADS.DE stock?

This week's biggest flags for adidas AG: Deep past fall, High debt, Margins falling. In total 6 of 24 checks show a warning or a red flag.

What does adidas AG do?

adidas AG is a Consumer Cyclical company (Apparel - Footwear & Accessories) based in Germany, listed on XETRA as ADS.DE.

When does adidas AG report earnings next?

The next earnings report is expected on 2026-10-29. We re-run the checks every week, so the grade can change after it.

The grade is a risk check, not a price forecast, and not investment advice. In our 10-year test (S&P 500, 2016-2026), stocks we graded A or B fell more than 30% 2-3 times less often than D or F, without a lower average return.

Updated 2026-10-24

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