PUMA Se (PUM.DE) stock analysis

In our weekly check, PUMA Se is graded D (A to F). Of 22 checks on debt, profit, cash flow and trend: 7 pass, warnings: 6, red flags: 9.

About PUMA Se

PUMA Se is a Consumer Cyclical company (Apparel - Footwear & Accessories) based in Germany, listed on XETRA as PUM.DE.

What our checks show for PUM.DE

Red flags

• Debt is high against equity (1.45x). That limits room in a downturn.
• Operating profit does not cover the interest bill (-2.8x): interest is paid from cash or new debt.
• The net margin fell by 11 points over 5 years, to -6.4%: the company keeps less of each sale as profit.
• Revenue fell 6.5% a year over the last 3 years.
• Earnings per share grew only 8.5% a year over the last 3 years.
• The company is losing money: the net margin is -6.4%.
• The stock has fallen as much as 87% from a peak. Would you have held through that?
• Return on capital (ROCE) is zero or negative: the business does not earn on the money put into it.
• Pay in shares equals 0% of free cash flow: it dilutes shareholders.

Warning signs

• The gross margin fell by 2.4 points, to 45.5%: costs are rising faster than prices.
• Analysts expect earnings per share to shrink about 32% a year.
• Analysts expect only about 4.5% a year of growth in revenue.
• Free cash flow is only 0% of revenue.
• The price swings a lot: 49.5% annual volatility. Expect large ups and downs.
• The stock is still below its previous peak.

Strengths

• Analysts expect the net margin to improve by 8.5 points from today's -6.4%.

Similar companies

SHOO · BIRK · CPRI · CROX · WWW · ONON

Questions

What grade does PUMA Se (PUM.DE) have?

In our weekly check, PUMA Se is graded D (A to F). Of 22 checks on debt, profit, cash flow and trend: 7 pass, warnings: 6, red flags: 9. The grade is a risk check, not a buy or sell recommendation.

What are the main risks of PUM.DE stock?

This week's biggest flags for PUMA Se: High debt, Weak interest cover, Margins falling. In total 15 of 22 checks show a warning or a red flag.

What does PUMA Se do?

PUMA Se is a Consumer Cyclical company (Apparel - Footwear & Accessories) based in Germany, listed on XETRA as PUM.DE.

The grade is a risk check, not a price forecast, and not investment advice. In our 10-year test (S&P 500, 2016-2026), stocks we graded A or B fell more than 30% 2-3 times less often than D or F, without a lower average return.

Updated 2026-10-31

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